Harnessing TikTok’s Engagement Magic
TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due,
Christina Metcalf
Are You Selling What Your Customers Need?
Years ago, I worked with a client who used a term I had never heard before. She wasn’t selling to NASA or some market ladened in acronyms. It was a common audience, albeit somewhat younger than me. But when she insisted she was the leader of this term, setting the pace for this term, I had to ask her what it was. She gave me a very simple explanation. So I, in turn, asked her a simple question—“Is that what your audience calls it?” Not yet, she answered. I understood what she was doing—she was trying to
Christina Metcalf
Fire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.
Christina Metcalf
