Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, May 20, 2024
Are You Selling What Your Customers Need?
Years ago, I worked with a client who used a term I had never heard before. She wasn’t selling to NASA or some market ladened in acronyms. It was a common audience, albeit somewhat younger than me. But when she insisted she was the leader of this term, setting the pace for this term, I had to ask her what it was. She gave me a very simple explanation. So I, in turn, asked her a simple question—“Is that what your audience calls it?” Not yet, she answered. I understood what she was doing—she was trying to
Christina Metcalf
