Is AI Ushering in the Death of the Blog?
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its place. This article is no different. Today, we’re asking the riveting question—Are blogs dead (or dying) and can we blame AI? Of course, I had to turn to AI for the answers. First, let’s see
Christina Metcalf
Are You Selling What Your Customers Need?
Years ago, I worked with a client who used a term I had never heard before. She wasn’t selling to NASA or some market ladened in acronyms. It was a common audience, albeit somewhat younger than me. But when she insisted she was the leader of this term, setting the pace for this term, I had to ask her what it was. She gave me a very simple explanation. So I, in turn, asked her a simple question—“Is that what your audience calls it?” Not yet, she answered. I understood what she was doing—she was trying to
Christina Metcalf
