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West Hartford Chamber Blog

Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, October 21, 2024
4 Simple Management Tasks to Make More of Your Limited Time

These four managerial activities can help you make better use of your time and increase your productivity. At first glance, the tasks may seem simplistic, but that’s why they work. They help us increase our presence, focus on goals, and eliminate things that are clogging up productivity and weighing down our plate.

Chris Conway

Tuesday, October 15, 2024
How to Be More Engaging

If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people interested in their stuff. But for most of us, it’s a learned activity. If you’re not a born engager, here are five things you can do to improve your business content.

Christina Metcalf

Monday, October 7, 2024
Why Agility Is One of the Most Important Things in Your Marketing

By implementing agile principles, you can enhance your business’ adaptability, improve customer engagement, and gain a competitive edge. As the business landscape continues to evolve with new tech, the ability to pivot quickly and effectively will remain a key differentiator for successful organizations and help humanize your business as well.

Christina Metcalf

Monday, September 30, 2024
How Being the Bearer of Good News Can Be a Boon for Business

By sharing the good things in your community, your business can foster a sense of togetherness, spread joy, help people temporarily forget their struggles, and build a strong, positive brand presence. Can’t we all use a little more of that?

Christina Metcalf

Monday, September 23, 2024
10 Unique Ways to Get More Email Subscribers (plus 19 tried and true methods

Growing a business email list requires a multi-faceted approach of conventional and innovative ways. Traditional techniques like website pop-ups, lead magnets, and social media promotions remain effective, while unique strategies such as interactive quizzes, and gamified loyalty programs can get you noticed. Whether going the traditional route or doing something a little more innovative to get names on your email list, the key is to provide value to potential subscribers. Offer things like exclusive

Christina Metcalf

Monday, September 16, 2024
How to Get Unstuck in Your Small Business

Christina Metcalf

Monday, September 9, 2024
Why Having a Hobby Is Great for Business

Prioritizing a hobby might seem impossible when you’re focused on running a business, but it can actually benefit both you and your work. Hobbies enhance creativity and innovation, allowing you to approach your business with fresh ideas. They also relieve stress, improve mental well-being, and offer networking opportunities, where you can meet new people and potential clients. Engaging in a hobby helps develop new skills, from problem-solving to time management, and can even validate new business ideas. You

Christine Metcalf

Tuesday, September 3, 2024
How to Get More Love for Your Business on Social Media

Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal. But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them?

Christina Metcalf

Monday, August 26, 2024
The Missing Key That Could Help with Employee Retention

While benefits are an added cost for businesses, not providing them could impact employee productivity, satisfaction, and retention. It’s not an easy call as you’re considering your offerings but this survey underlines how important benefits are to employees regardless of the size of your business.

Christina Metcalf

Monday, August 19, 2024
The 5 Most Common Mistakes Email Marketers Make

In email marketing, avoiding common pitfalls can significantly enhance your engagement rates. This blog identifies five critical mistakes often made by email marketers. First, using generic sender names reduces open rates; a humanized or brand-specific sender name is crucial. Second, failing to clearly identify your business in the email confuses recipients, diminishing effectiveness. Personalization, such as using the recipient’s name, is a simple yet often overlooked strategy to grab attention.

Christina Metcalf

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