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West Hartford Chamber Blog

Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Wednesday, June 25, 2025
6 Questions Every Smart Small Business Owner Asks (Your success may depend on how honestly you answer these)

When you want to get to know someone better and have a great conversation, what do you do? You ask them questions, of course. Questions get the conversation started and they show you have an interest in the person you’re speaking with. The same is true of your business.

Christina Metcalf

Monday, June 16, 2025
How to Build Business Connections (Even If You Hate Networking)

You don’t need a nametag and a stack of business cards to make powerful connections. In fact, some of the best networking happens outside of formal events (even though our events are lots of fun and you should check them out for yourself). As a business owner, every week is different and sometimes you just can’t get it all done. But while event attendance may not always be possible, networking is. Here are 7 real-world ways to build relationships that help grow your business:

Christina Metcalf

Monday, June 9, 2025
5 Genius Ways AI Can Stretch Your Existing Content

There are so many things you can do with existing content and marketing collateral you already have. If you can’t think of any creative ideas on how to repurpose those critical pieces, ask AI. Tell it your audience and your goal behind repurposing the content. Then ask it to suggest some ideas to you. You’ll be surprised what it comes up with.

Christina Metcalf

Monday, June 2, 2025
Community-Led Growth: The Secret Smart Businesses Are Using to Scale

Community-led growth isn’t just a trend—it’s the future of small business marketing. Those who lead with value and create spaces for connection will be the ones people follow, buy from, and tell their friends about.

Chris Conway

Tuesday, May 27, 2025
What Businesses Should Know About Selling with Amazon

Selling on Amazon offers a powerful opportunity for small businesses to expand their reach and build passive revenue by tapping into a marketplace where over 60% of sales come from independent sellers. Success requires strategic planning—choosing the right selling plan, understanding fees, optimizing listings, and leveraging tools like FBA, Amazon Ads, and the Brand Registry. While it’s not ideal for every business, with the right approach, Amazon can be a game-changing sales channel.

Christina Metcalf

Monday, May 19, 2025
Small Business Resource Roundup

Small Business Month is the perfect time to explore new opportunities for growth and support. From grants to training programs, there are valuable resources available right now to help small businesses thrive. We’ve pulled together a roundup of current initiatives you should know about. Whether you’re looking to expand, streamline operations, or get your product in front of more people, this is a great place to start.

Christina Metcalf

Monday, May 12, 2025
Small Changes, Big Impact. Support Local Chamber Members This Small Business Month

This Small Business Month, challenge yourself to be intentional in your purchases. Try a 30-day chamber member spending challenge and discover just how many great businesses are in your backyard or set aside a dollar amount to be spent with your neighbors. Not only will you enjoy personalized service and quality products, but you’ll also be part of something bigger—a stronger, more connected community. And, in that, everyone wins.

Christina Metcalf

Monday, May 5, 2025
Think Small, Act Big: Fun Ways to Boost Local During Small Business Month

May is Small Business Month! A chance to support the heart of our community in fun, meaningful ways. From shopping local and tagging on social to leaving reviews or joining Chamber events, even five minutes can make a difference. Let’s think small, act big, and show our local businesses some love.

Christina Metcalf

Monday, April 28, 2025
15 Inexpensive Ways to Advertise Your Business

You don’t need a big budget to make a big impact. With some creativity and a willingness to show up where your audience is, you can get your business noticed without breaking the bank. And this isn’t a “choose one and you’re done” idea. These ideas are designed to get you thinking about what your audience will respond to. Then give it to them consistently so they get used to seeing you around.

Christina Metcalf

Monday, April 21, 2025
TikTok for Small Businesses: How To Start Selling Today

TikTok is a powerful tool for small businesses to grow through authentic short-form video. This guide breaks down how to start, sell, and succeed.

Christina Metcalf

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