How Real Stories are Boosting Business Sales
One of your most powerful marketing differentiation tools is already in your hands: your story. By showing the real human behind the business, you’re not just building a brand—you’re building a community of supporters who believe in what you do.
Christina Metcalf
How to Win Over Customers with Emotional Marketing
The best marketing campaigns often blend these techniques. A campaign can be funny and nostalgic, or shocking and value-driven. The key is to know your audience and choose the right emotional trigger that will make them stop, think, and, most importantly, take action.
Christina Metcalf
Spring into Success with These Fun Marketing Ideas
By embracing the growth and joyful themes of spring, you can create a vibrant and engaging experience for your customers and employees alike. Capitalize on the positive energy of the season and you’re sure to grow throughout the year.
Christina Metcalf
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How to Celebrate Women's History Month at Your Business
By celebrating Women's History Month in meaningful and creative ways, you can demonstrate your commitment to gender equality, foster a positive and inclusive work environment, and strengthen your connection with your community and customers. This month isn’t just about clever marketing. It could be the beginning of a much larger conversation about workforce dynamics and culture in your company and beyond.
Christina Metcalf
Are You Asking the Right Questions for Business Growth?
Growth is a continuous process of learning, adapting, and innovating. By asking the right questions and leveraging the resources available to you, you can unlock your business's full potential. Then reach out to your chamber of commerce to explore how it can help you take your business to the next level.
Christina Metcalf
Building a Fanatical Following with Email
When you use email to build relationships rather than just push sales, you create a community that trusts and supports your business. Plus, recipients are more apt to open your emails if they find value in them. This leads to higher engagement, stronger brand loyalty, and ultimately, more sustainable growth. By making your emails feel more like a conversation and less like a commercial, you’ll not only keep subscribers interested—you’ll turn them into lifelong customers and advocates for your business.
Christina Metcalf
Stop Spinning Your Wheels and Start Seeing Results
Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps.
Christina Metcalf
Embracing Imperfection to Strengthen Your Business
The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow.
Christina Metcalf
The New Employee Benefit Everyone is Talking About
First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees).
Christine Metcalf
Harnessing TikTok’s Engagement Magic
TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due,
Christina Metcalf
