How Small Businesses Can Score Big Media Wins
Effective PR doesn't require a big budget or a PR degree. Social media has made connecting easier than ever. You just have to be clear on your story and who it’s speaking to. By doing so, you can generate significant media attention and elevate your business to new heights.
Christina Metcalf
Last-Minute Black Friday Promo Ideas for Small Businesses
Christine Metcalf
Money Management Tips for People Who Hate Money Management
Managing money is one of the biggest challenges for small business owners. While your passion may have driven you to start your business, keeping it thriving requires strong financial skills. Here are five essential tips to help you master money management: Cash flow is king. Create and monitor detailed forecasts, encourage timely customer payments, and maintain a cash reserve for unexpected expenses. Budgeting is another crucial area—use accounting software to track expenses, separate personal and
Christina Metcalf
How to Win at Content with AI
AI is a powerful tool for content creation, but simply copying and pasting AI-generated text misses the opportunity to engage customers. To improve the quality of AI-generated content, add personal touches like local statistics, business stories, and unique examples. Enhancing the content with your personality and style can protect against competitors copying it. Additionally, incorporating themes and artistic elements helps differentiate your content. By consistently interacting with AI and guiding it with
Chris Conway
15 Respectful Ways to Honor Vets on Veterans Day (and Year-Round)
Christina Metcalf
25 Tips to Increase Foot Traffic for Your Business
You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether that’s online or in-person. If your business is struggling to bring in customers, you know that has to change if you’re going to survive. While there are many ways to improve your online traffic (search engine optimization, user experience, etc.), your physical business’ traffic is all about location. But before you go and pack
Christina Metcalf
4 Simple Management Tasks to Make More of Your Limited Time
These four managerial activities can help you make better use of your time and increase your productivity. At first glance, the tasks may seem simplistic, but that’s why they work. They help us increase our presence, focus on goals, and eliminate things that are clogging up productivity and weighing down our plate.
Chris Conway
How to Be More Engaging
If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people interested in their stuff. But for most of us, it’s a learned activity. If you’re not a born engager, here are five things you can do to improve your business content.
Christina Metcalf
Why Agility Is One of the Most Important Things in Your Marketing
By implementing agile principles, you can enhance your business’ adaptability, improve customer engagement, and gain a competitive edge. As the business landscape continues to evolve with new tech, the ability to pivot quickly and effectively will remain a key differentiator for successful organizations and help humanize your business as well.
Christina Metcalf
How Being the Bearer of Good News Can Be a Boon for Business
By sharing the good things in your community, your business can foster a sense of togetherness, spread joy, help people temporarily forget their struggles, and build a strong, positive brand presence. Can’t we all use a little more of that?
Christina Metcalf
