9 Customer Loyalty Programs That Work
Building loyalty is more than a marketing tactic. It’s an investment in long-term relationships that fuel sustained business growth and help you stand out from your competition.
Christina Metcalf
Helping Customers Move Past “Let Me Think About It”
Simplifying the buying process isn’t about tricking customers into a sale or smooth-talking. It’s about creating a frictionless and clearer path to saying yes. When you make it easy to choose, easy to understand, and easy to feel good after the purchase, you’ll find your customers more willing to buy and happier to return.
Chris Conway
7 Creative Summer and Back-to-School Marketing Ideas
The summer and back-to-school seasons offer a natural opportunity to energize your marketing. It’s not just about promotions; it’s about getting more personal with your customers. You know what’s on their mind and you’re there to show them you get it.
Christina Metcalf
Reels and Groups: What People Are Talking About
Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:
Christina Metcalf
6 Questions Every Smart Small Business Owner Asks (Your success may depend on how honestly you answer these)
When you want to get to know someone better and have a great conversation, what do you do? You ask them questions, of course. Questions get the conversation started and they show you have an interest in the person you’re speaking with. The same is true of your business.
Christina Metcalf
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How to Build Business Connections (Even If You Hate Networking)
You don’t need a nametag and a stack of business cards to make powerful connections. In fact, some of the best networking happens outside of formal events (even though our events are lots of fun and you should check them out for yourself). As a business owner, every week is different and sometimes you just can’t get it all done. But while event attendance may not always be possible, networking is. Here are 7 real-world ways to build relationships that help grow your business:
Christina Metcalf
5 Genius Ways AI Can Stretch Your Existing Content
There are so many things you can do with existing content and marketing collateral you already have. If you can’t think of any creative ideas on how to repurpose those critical pieces, ask AI. Tell it your audience and your goal behind repurposing the content. Then ask it to suggest some ideas to you. You’ll be surprised what it comes up with.
Christina Metcalf
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Community-Led Growth: The Secret Smart Businesses Are Using to Scale
Community-led growth isn’t just a trend—it’s the future of small business marketing. Those who lead with value and create spaces for connection will be the ones people follow, buy from, and tell their friends about.
Chris Conway
What Businesses Should Know About Selling with Amazon
Selling on Amazon offers a powerful opportunity for small businesses to expand their reach and build passive revenue by tapping into a marketplace where over 60% of sales come from independent sellers. Success requires strategic planning—choosing the right selling plan, understanding fees, optimizing listings, and leveraging tools like FBA, Amazon Ads, and the Brand Registry. While it’s not ideal for every business, with the right approach, Amazon can be a game-changing sales channel.
Christina Metcalf
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Small Business Resource Roundup
Small Business Month is the perfect time to explore new opportunities for growth and support. From grants to training programs, there are valuable resources available right now to help small businesses thrive. We’ve pulled together a roundup of current initiatives you should know about. Whether you’re looking to expand, streamline operations, or get your product in front of more people, this is a great place to start.
Christina Metcalf
