TikTok for Small Businesses: How To Start Selling Today
TikTok is a powerful tool for small businesses to grow through authentic short-form video. This guide breaks down how to start, sell, and succeed.
Christina Metcalf
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Turn Small Talk Into Big Opportunity
a successful elevator pitch is less about perfection and more about authenticity. It's about conveying your passion, highlighting your value, and making a genuine connection in a short amount of time. By focusing on building rapport and leaving a lasting impression, you transform a brief encounter into a potential steppingstone for long-term growth and meaningful relationships.
Christina Metcalf
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How to Maximize your West Hartford Chamber Membership
Chamber membership benefits your business even if you don’t partake in all its offerings, but you’ll get a lot more if you’re an active member. At the West Hartford Chamber, the more you engage, the more you gain. From AM and PM Connections to Business After Hours, Ribbon Cuttings, Hot Deals, and Chamber 101 sessions—there are countless ways to plug in. Whether you’re just starting out or scaling up, active involvement helps grow your business and strengthen the West Hartford community.
Christina Metcalf
How Real Stories are Boosting Business Sales
One of your most powerful marketing differentiation tools is already in your hands: your story. By showing the real human behind the business, you’re not just building a brand—you’re building a community of supporters who believe in what you do.
Christina Metcalf
How to Win Over Customers with Emotional Marketing
The best marketing campaigns often blend these techniques. A campaign can be funny and nostalgic, or shocking and value-driven. The key is to know your audience and choose the right emotional trigger that will make them stop, think, and, most importantly, take action.
Christina Metcalf
Spring into Success with These Fun Marketing Ideas
By embracing the growth and joyful themes of spring, you can create a vibrant and engaging experience for your customers and employees alike. Capitalize on the positive energy of the season and you’re sure to grow throughout the year.
Christina Metcalf
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How to Celebrate Women's History Month at Your Business
By celebrating Women's History Month in meaningful and creative ways, you can demonstrate your commitment to gender equality, foster a positive and inclusive work environment, and strengthen your connection with your community and customers. This month isn’t just about clever marketing. It could be the beginning of a much larger conversation about workforce dynamics and culture in your company and beyond.
Christina Metcalf
Are You Asking the Right Questions for Business Growth?
Growth is a continuous process of learning, adapting, and innovating. By asking the right questions and leveraging the resources available to you, you can unlock your business's full potential. Then reach out to your chamber of commerce to explore how it can help you take your business to the next level.
Christina Metcalf
Building a Fanatical Following with Email
When you use email to build relationships rather than just push sales, you create a community that trusts and supports your business. Plus, recipients are more apt to open your emails if they find value in them. This leads to higher engagement, stronger brand loyalty, and ultimately, more sustainable growth. By making your emails feel more like a conversation and less like a commercial, you’ll not only keep subscribers interested—you’ll turn them into lifelong customers and advocates for your business.
Christina Metcalf
Stop Spinning Your Wheels and Start Seeing Results
Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps.
Christina Metcalf
