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Community-Led Growth: The Secret Smart Businesses Are Using to Scale
Community-led growth isn’t just a trend—it’s the future of small business marketing. Those who lead with value and create spaces for connection will be the ones people follow, buy from, and tell their friends about.
Chris Conway
What Businesses Should Know About Selling with Amazon
Selling on Amazon offers a powerful opportunity for small businesses to expand their reach and build passive revenue by tapping into a marketplace where over 60% of sales come from independent sellers. Success requires strategic planning—choosing the right selling plan, understanding fees, optimizing listings, and leveraging tools like FBA, Amazon Ads, and the Brand Registry. While it’s not ideal for every business, with the right approach, Amazon can be a game-changing sales channel.
Christina Metcalf
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Small Business Resource Roundup
Small Business Month is the perfect time to explore new opportunities for growth and support. From grants to training programs, there are valuable resources available right now to help small businesses thrive. We’ve pulled together a roundup of current initiatives you should know about. Whether you’re looking to expand, streamline operations, or get your product in front of more people, this is a great place to start.
Christina Metcalf
Small Changes, Big Impact. Support Local Chamber Members This Small Business Month
This Small Business Month, challenge yourself to be intentional in your purchases. Try a 30-day chamber member spending challenge and discover just how many great businesses are in your backyard or set aside a dollar amount to be spent with your neighbors. Not only will you enjoy personalized service and quality products, but you’ll also be part of something bigger—a stronger, more connected community. And, in that, everyone wins.
Christina Metcalf
Think Small, Act Big: Fun Ways to Boost Local During Small Business Month
May is Small Business Month! A chance to support the heart of our community in fun, meaningful ways. From shopping local and tagging on social to leaving reviews or joining Chamber events, even five minutes can make a difference. Let’s think small, act big, and show our local businesses some love.
Christina Metcalf
15 Inexpensive Ways to Advertise Your Business
You don’t need a big budget to make a big impact. With some creativity and a willingness to show up where your audience is, you can get your business noticed without breaking the bank. And this isn’t a “choose one and you’re done” idea. These ideas are designed to get you thinking about what your audience will respond to. Then give it to them consistently so they get used to seeing you around.
Christina Metcalf
TikTok for Small Businesses: How To Start Selling Today
TikTok is a powerful tool for small businesses to grow through authentic short-form video. This guide breaks down how to start, sell, and succeed.
Christina Metcalf
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Turn Small Talk Into Big Opportunity
a successful elevator pitch is less about perfection and more about authenticity. It's about conveying your passion, highlighting your value, and making a genuine connection in a short amount of time. By focusing on building rapport and leaving a lasting impression, you transform a brief encounter into a potential steppingstone for long-term growth and meaningful relationships.
Christina Metcalf
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How to Maximize your West Hartford Chamber Membership
Chamber membership benefits your business even if you don’t partake in all its offerings, but you’ll get a lot more if you’re an active member. At the West Hartford Chamber, the more you engage, the more you gain. From AM and PM Connections to Business After Hours, Ribbon Cuttings, Hot Deals, and Chamber 101 sessions—there are countless ways to plug in. Whether you’re just starting out or scaling up, active involvement helps grow your business and strengthen the West Hartford community.
Christina Metcalf
How Real Stories are Boosting Business Sales
One of your most powerful marketing differentiation tools is already in your hands: your story. By showing the real human behind the business, you’re not just building a brand—you’re building a community of supporters who believe in what you do.
Christina Metcalf
