Stop Spinning Your Wheels and Start Seeing Results
Bridging the gap between planning and action requires conscious effort and a shift in mindset. Not to mention, walking away from the idea of going viral. You still can, of course, but don’t make it your only goal. It’s too easy to get discouraged. Instead, transform your ideas into reality and achieve lasting success through these steps.
Christina Metcalf
Embracing Imperfection to Strengthen Your Business
The key is not to aim for mediocrity, but to view imperfections as opportunities for growth. Your business is never going to be perfect; but you can be perfectly relatable. Be real, be resilient, and be ready to learn and grow.
Christina Metcalf
The New Employee Benefit Everyone is Talking About
First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees).
Christine Metcalf
Harnessing TikTok’s Engagement Magic
TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due,
Christina Metcalf
Give These Marketing Strategies a Try in 2025
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table.
Christina Metcalf
The Power of Yes (and no)
If your holidays were like mine, you said yes to a lot of things that didn’t align with your personal or professional goals. Maybe you exhausted yourself doing for others. Maybe you overspent because you wanted everyone in your life to feel special. Maybe you stayed up late at night worrying about the end-of-year in your business.
Christina Metcalf
Decluttering for Greater Productivity
By embracing these decluttering strategies, you can create a more focused, efficient, and ultimately, more successful business. After all, every garden needs room to grow. Your business does too.
Christina Metcalf
Increase Sales with This Smart Tip
This year, as you’re going over sales and planning your business’ future, ask who you want to be and what you want to be known for. Then put it out there.
Christina Metcalf
4 Tasks to Make You a More Intentional Leader
These tasks don’t require hours of effort—they require intention and creativity. By weaving these practices into your daily routine, you can transform “wasted minutes” into powerful leadership moments. Over time, you’ll notice improved clarity, energy, and confidence in your role as a leader.
Christina Metcalf
How to Make Time for Innovation
Implementing even a few of these AI solutions can free up significant time and mental bandwidth, giving you the space to strategize, innovate, and lead your business forward in 2025 and beyond.
Christina Metcalf
