Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, August 19, 2024
The 5 Most Common Mistakes Email Marketers Make
In email marketing, avoiding common pitfalls can significantly enhance your engagement rates. This blog identifies five critical mistakes often made by email marketers. First, using generic sender names reduces open rates; a humanized or brand-specific sender name is crucial. Second, failing to clearly identify your business in the email confuses recipients, diminishing effectiveness. Personalization, such as using the recipient’s name, is a simple yet often overlooked strategy to grab attention.
Christina Metcalf
