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West Hartford Chamber Blog

Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, July 15, 2024
Feeling Stuck? Try These Content Ideas for Small Businesses.

Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content

Christina Metcalf

Monday, July 1, 2024
15+ Creative Partnership Ideas to Boost Customer Engagement and Sales

In my town, businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners.

Christina Metcalf

Monday, June 17, 2024
Create a Loyal Following with a Facebook Group for Your Business

Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time.

Christina Metcalf

Monday, June 3, 2024
15+ Questions to Identify Your Ideal Client

If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent. If you’re just starting off, or you’ve fallen on hard times, it’s tempting to work with anyone and everyone. But you’ll end up sabotaging yourself in the long run when you chose to work with the “wrong” clients. After all, there are limited hours in

Christina Metcalf

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