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West Hartford Chamber Blog

Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, July 15, 2024
Feeling Stuck? Try These Content Ideas for Small Businesses.

Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content

Christina Metcalf

Monday, June 17, 2024
Create a Loyal Following with a Facebook Group for Your Business

Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time.

Christina Metcalf

Monday, March 11, 2024
It’s Time for a Content Audit. No, Seriously.

I can already hear the groaning—nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need to fix that stuff now—even if you think no one reads anymore.

Christina Metcalf

Monday, March 4, 2024
Turning Your Passion into Profit: A Short Guide to Transforming Your Hobby into a Business

Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady paycheck to relying on others to buy from you. But it can be done successfully if you do your homework first. Going into business for yourself has the potential for personal and financial fulfillment. But it comes at great risk. For

Christina Metcalf

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