KAIDY VEZINA JOINS WESTFIELD BANK AS ASSISTANT BRANCH MANAGER
Westfield, MA— James C. Hagan, President and CEO of Westfield Bank, is pleased to announce that Kaidy Vezina has been appointed Assistant Branch Manager at the Bank's West Hartford location. She will assist in managing all areas of the branch including customer service, retail and business product sales, employee development, and general operations. Vezina joins Westfield Bank with prior banking experience, having worked at another local financial institution. “Kaidy’s energy, leadership, and strong
When the Lights Go Out: Real-World Emergency Planning for Small Business Owners
Running a small business comes with an abundance of unknowns, but few owners stop long enough to plan for the truly disruptive ones. Natural disasters, cyberattacks, supply chain breakdowns, or even a sudden illness can all push operations to the brink. While these threats seem distant until they’re not, having a clear-eyed emergency strategy in place can mean the difference between recovery and permanent closure. Preparation isn’t just about stockpiling supplies—it’s about building the kind of resilience
The Art of Cultivating Local Business Partnerships: Fresh Strategies for a Stronger Community
Building small business partnerships in your community isn’t just about networking events and handing out business cards—it’s about trust, mutual investment, and creative collaboration. If you want to create meaningful connections, you have to go beyond the surface and find ways to bring value to the businesses around you. Partnerships thrive when they’re built on authenticity and shared goals rather than just transactional benefits. Whether you’re running a coffee shop, a boutique, or a local tech
How to Inspire Loyalty and Boost Referrals for Your Business
Customer referrals are a key driver of business growth and trust. They attract new clients while strengthening the perception of your brand. Strategic actions tailored to your audience can boost referral rates effectively. Consistent engagement and providing exceptional value encourage customers to share their experiences. Personalizing interactions can also deepen loyalty and inspire recommendations.Strengthen Customer Loyalty with Tiered Rewards Creating a tiered loyalty program can be a powerful tool
Transform Your Business Through Mastery of Warehouse Operations
In the fast-paced world of business, the efficiency of your warehouse operations can be a game-changer. Picture a well-oiled machine where every component works in harmony—this is what optimized warehouse management can do for your business. It not only drives productivity and cuts costs but also sets the stage for exponential growth. Are you ready to transform your warehouse into a powerhouse of efficiency? Buckle up as we delve into actionable strategies that will elevate your operations and propel your
