A Guide to Small Business Branding That Actually Works
Every small business begins as an idea, but whether it becomes a name worth remembering depends heavily on branding. For first-time entrepreneurs, it’s tempting to pour energy into products or logistics while leaving branding to the side, assuming it’s just a logo and a color scheme. That approach, unfortunately, is a fast track to being forgettable. Branding is more than design—it’s how a business communicates its purpose, earns trust, and sets the tone for every customer interaction. And at the center
Region’s Top Shopping Destination Celebrated for Industry Excellence; Welcoming New Brands to its Sh
FARMINGTON, Conn., JUNE 3, 2025 – Westfarms, Connecticut’s premier shopping destination, has received two awards honoring its position as a best-in-class shopping center in Connecticut. Additionally, the center is announcing the addition of several new and unique to market stores to its already impressive retail line-up. Economic Driver and Best of Hartford awards designee: The West Hartford Chamber of Commerce has presented Westfarms as the 2025 recipient of the Economic Driver of the Year Spotlight
West Hartford Pride Celebrates 6 Years!
West Hartford, Connecticut June 2025: The West Hartford Pride Planning Committee is excited to announce the sixth annual West Hartford Pride celebration taking place on Saturday,June 21, 2025 from 10:30am-6pm. This event is free and open to the public. Last year’s festival day was an incredible afternoon of joy and community and we are pleased to announce that the festival will once again take place in the parking lot of West Hartford Town Hall. This year, among other incredible talent we will be
Oak View Group Secures New Naming Rights Partnership With PeoplesBank To Rename XL Center
OAK VIEW GROUP SECURES NEW NAMING RIGHTS PARTNERSHIPWITH PEOPLESBANK TO RENAME XL CENTER Renovations to Seating Area, Construction of New Lower-Level Luxury Suites, and New Concession Areas to Begin This Week at Newly Renamed PeoplesBank Arena Hartford, CT (June 2, 2025) — Oak View Group (OVG), the global leader in live venue development, premium hospitality, and 360-degree entertainment solutions, and the Capital Region Development Authority (CRDA), today announced a new multi-year naming rights
KAIDY VEZINA JOINS WESTFIELD BANK AS ASSISTANT BRANCH MANAGER
Westfield, MA— James C. Hagan, President and CEO of Westfield Bank, is pleased to announce that Kaidy Vezina has been appointed Assistant Branch Manager at the Bank's West Hartford location. She will assist in managing all areas of the branch including customer service, retail and business product sales, employee development, and general operations. Vezina joins Westfield Bank with prior banking experience, having worked at another local financial institution. “Kaidy’s energy, leadership, and strong
When the Lights Go Out: Real-World Emergency Planning for Small Business Owners
Running a small business comes with an abundance of unknowns, but few owners stop long enough to plan for the truly disruptive ones. Natural disasters, cyberattacks, supply chain breakdowns, or even a sudden illness can all push operations to the brink. While these threats seem distant until they’re not, having a clear-eyed emergency strategy in place can mean the difference between recovery and permanent closure. Preparation isn’t just about stockpiling supplies—it’s about building the kind of resilience
The Art of Cultivating Local Business Partnerships: Fresh Strategies for a Stronger Community
Building small business partnerships in your community isn’t just about networking events and handing out business cards—it’s about trust, mutual investment, and creative collaboration. If you want to create meaningful connections, you have to go beyond the surface and find ways to bring value to the businesses around you. Partnerships thrive when they’re built on authenticity and shared goals rather than just transactional benefits. Whether you’re running a coffee shop, a boutique, or a local tech
How to Inspire Loyalty and Boost Referrals for Your Business
Customer referrals are a key driver of business growth and trust. They attract new clients while strengthening the perception of your brand. Strategic actions tailored to your audience can boost referral rates effectively. Consistent engagement and providing exceptional value encourage customers to share their experiences. Personalizing interactions can also deepen loyalty and inspire recommendations.Strengthen Customer Loyalty with Tiered Rewards Creating a tiered loyalty program can be a powerful tool
Transform Your Business Through Mastery of Warehouse Operations
In the fast-paced world of business, the efficiency of your warehouse operations can be a game-changer. Picture a well-oiled machine where every component works in harmony—this is what optimized warehouse management can do for your business. It not only drives productivity and cuts costs but also sets the stage for exponential growth. Are you ready to transform your warehouse into a powerhouse of efficiency? Buckle up as we delve into actionable strategies that will elevate your operations and propel your
