Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Monday, July 21, 2025
Helping Customers Move Past “Let Me Think About It”
Simplifying the buying process isn’t about tricking customers into a sale or smooth-talking. It’s about creating a frictionless and clearer path to saying yes. When you make it easy to choose, easy to understand, and easy to feel good after the purchase, you’ll find your customers more willing to buy and happier to return.
Chris Conway
