Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
Tuesday, February 20, 2024
Is It Time to Hand Over Your Brand to Your Customers?
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely to review a product or service than when they are disgruntled.
Christina Metcalf
