Being Findable Online Just Changed a Little. Here's Your Checklist.
Being findable online now means more than ranking in traditional search results. This week’s blog shares practical ways businesses can improve visibility in Google’s AI Overviews and other AI-powered search tools by keeping information accurate, clear, current, and easy to understand.
Christina Metcalf
Harnessing TikTok’s Engagement Magic
TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than Instagram and YouTube, and many creators report significantly higher earnings on the platform. Even if you’re not monetized on it, you have most likely seen much larger views of your content there than the other video platforms. That’s due,
Christina Metcalf
