The 5 Most Common Mistakes Email Marketers Make
In email marketing, avoiding common pitfalls can significantly enhance your engagement rates. This blog identifies five critical mistakes often made by email marketers. First, using generic sender names reduces open rates; a humanized or brand-specific sender name is crucial. Second, failing to clearly identify your business in the email confuses recipients, diminishing effectiveness. Personalization, such as using the recipient’s name, is a simple yet often overlooked strategy to grab attention.
Christina Metcalf
Tips for Reining in Your Focus in a Distracted World
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals, you may find that you do a little bit of everything but never solidly complete anything. You spend a good part of your day putting out fires and starting projects and at the end may realize
Christina Metcalf
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results.
Christina Metcalf
What Customers Want Post-Pandemic
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But if you’ve been thinking that some of the things you did for safety purposes can be phased out once we start beating the numbers on this virus, you may be in for a rude awakening.
Christina R. Metcalf
