Building a Fanatical Following with Email
When you use email to build relationships rather than just push sales, you create a community that trusts and supports your business. Plus, recipients are more apt to open your emails if they find value in them. This leads to higher engagement, stronger brand loyalty, and ultimately, more sustainable growth. By making your emails feel more like a conversation and less like a commercial, you’ll not only keep subscribers interested—you’ll turn them into lifelong customers and advocates for your business.
Christina Metcalf
10 Unique Ways to Get More Email Subscribers (plus 19 tried and true methods
Growing a business email list requires a multi-faceted approach of conventional and innovative ways. Traditional techniques like website pop-ups, lead magnets, and social media promotions remain effective, while unique strategies such as interactive quizzes, and gamified loyalty programs can get you noticed. Whether going the traditional route or doing something a little more innovative to get names on your email list, the key is to provide value to potential subscribers. Offer things like exclusive
Christina Metcalf
The 5 Most Common Mistakes Email Marketers Make
In email marketing, avoiding common pitfalls can significantly enhance your engagement rates. This blog identifies five critical mistakes often made by email marketers. First, using generic sender names reduces open rates; a humanized or brand-specific sender name is crucial. Second, failing to clearly identify your business in the email confuses recipients, diminishing effectiveness. Personalization, such as using the recipient’s name, is a simple yet often overlooked strategy to grab attention.
Christina Metcalf
25 Ways to Grow Your Email List
If you want to increase sales, you need to find a way to stay top-of-mind with your audience. An email list is one of the strongest, most versatile ways to do this. Your audience’s preferences on offers may vary so try several of these strategies and you’ll see subscribers (and sales) grow.
Christina Metcalf
