Keeping Up With Tech
Staying current with technology shouldn’t feel like another full-time job. This blog offers a practical system for small business owners to keep up with tools that actually matter; the ones that save time, reduce risk, or grow revenue. It’s tech clarity without the overwhelm.
Christina Metcalf
How Small Businesses Can Win Big on Black Friday
Big box stores own the deals, small businesses can own the experience. This blog offers practical, creative ways to stand out on Black Friday by making shopping feel personal, calming, and even joyful. Six ideas to turn the busiest day of the year into a meaningful win.
Christina Metcalf
A Small Business Survival Guide for the Holidays
The holiday season can feel like a balancing act on a tightrope. But small, intentional habits can be the secret weapon that helps businesses thrive, not just survive. This week’s blog breaks down practical ways to keep momentum through the chaos and enter the new year stronger than ever.
Christina Metcalf
Beyond Networking: Maximizing Your Chamber Membership
Your chamber membership is more than networking events, it’s a toolkit for business growth. From expert referrals and professional education to advocacy and visibility opportunities, chambers help members solve real problems, save time, and gain strategic advantages without “working the room.”
Christina Metcalf
9 Customer Loyalty Programs That Work
Building loyalty is more than a marketing tactic. It’s an investment in long-term relationships that fuel sustained business growth and help you stand out from your competition.
Christina Metcalf
Helping Customers Move Past “Let Me Think About It”
Simplifying the buying process isn’t about tricking customers into a sale or smooth-talking. It’s about creating a frictionless and clearer path to saying yes. When you make it easy to choose, easy to understand, and easy to feel good after the purchase, you’ll find your customers more willing to buy and happier to return.
Chris Conway
7 Creative Summer and Back-to-School Marketing Ideas
The summer and back-to-school seasons offer a natural opportunity to energize your marketing. It’s not just about promotions; it’s about getting more personal with your customers. You know what’s on their mind and you’re there to show them you get it.
Christina Metcalf
Reels and Groups: What People Are Talking About
Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:
Christina Metcalf
The Power of Yes (and no)
If your holidays were like mine, you said yes to a lot of things that didn’t align with your personal or professional goals. Maybe you exhausted yourself doing for others. Maybe you overspent because you wanted everyone in your life to feel special. Maybe you stayed up late at night worrying about the end-of-year in your business.
Christina Metcalf
Decluttering for Greater Productivity
By embracing these decluttering strategies, you can create a more focused, efficient, and ultimately, more successful business. After all, every garden needs room to grow. Your business does too.
Christina Metcalf
