Transform Unstructured Content into a Cohesive Marketing Asset Library, featured an engaging panel discussion with marketing experts. This session explored practical strategies for organizing, creating, and maintaining a scalable content library. Participants learned how to streamline marketing materials, establish a clear structure, and build a resource that supports every campaign, gaining real-world insights, best practices, and actionable tips to take content from scattered to strategic.
Panelists:
Allie Bellucci - Bellu Jean Creative
LaJune King - Photos by LJK
Ashlee Trelli - Capture the Concept

Moderator:
Chris Conway - West Hartford Chamber