STEVEN GOLD JOINS WESTFIELD BANK AS A BUSINESS SPECIALIST
Westfield, MA— James C. Hagan, President and CEO of Westfield Bank, is pleased to announce that Steven Gold has been appointed Business Specialist at the Bank's West Hartford location. He will be responsible for business development in the assigned territory, along with supporting the Branch Manager with leadership and management of branch service, sales, and operations as needed. Gold brings nearly thirty years of banking experience, having worked in vice president and director roles for other local
Central's fully online Master of Science in Nursing program accepting applications
Central Connecticut State University is currently accepting applications to our Master of Science in Nursing program for Fall 2025 and Spring 2026 cohorts. The MSN is a fully online asynchronous program so it can be completed from anywhere. It offers two specialized tracks: Nursing Education and Hospice and Palliative Care. The Nursing Education track prepares students for the nurse educator role in academic and clinical settings. The Hospice and Palliative Care track prepares students to take leadership
WESTFIELD BANK DONATES TO FAMILY LIFE LIFTERS
WESTFIELD BANK DONATES TO FAMILY LIFE LIFTERS PHOTO: Pictured is Lindsay Allen, AVP, Branch Manager; LeRoy Bailey III, Executive Director of Family Life Lifters; Matt Cuddy, VP, Regional Manager.Westfield, MA— Westfield Bank is pleased to donate to Family Life Lifters through a $15,000 donation. Family Life Lifters is a local nonprofit in Bloomfield, CT that is committed to promoting strong, healthy, self-sufficient families by creating personal and family recovery through awareness, education, support,
A Guide to Small Business Branding That Actually Works
Every small business begins as an idea, but whether it becomes a name worth remembering depends heavily on branding. For first-time entrepreneurs, it’s tempting to pour energy into products or logistics while leaving branding to the side, assuming it’s just a logo and a color scheme. That approach, unfortunately, is a fast track to being forgettable. Branding is more than design—it’s how a business communicates its purpose, earns trust, and sets the tone for every customer interaction. And at the center
When the Lights Go Out: Real-World Emergency Planning for Small Business Owners
Running a small business comes with an abundance of unknowns, but few owners stop long enough to plan for the truly disruptive ones. Natural disasters, cyberattacks, supply chain breakdowns, or even a sudden illness can all push operations to the brink. While these threats seem distant until they’re not, having a clear-eyed emergency strategy in place can mean the difference between recovery and permanent closure. Preparation isn’t just about stockpiling supplies—it’s about building the kind of resilience
The Art of Cultivating Local Business Partnerships: Fresh Strategies for a Stronger Community
Building small business partnerships in your community isn’t just about networking events and handing out business cards—it’s about trust, mutual investment, and creative collaboration. If you want to create meaningful connections, you have to go beyond the surface and find ways to bring value to the businesses around you. Partnerships thrive when they’re built on authenticity and shared goals rather than just transactional benefits. Whether you’re running a coffee shop, a boutique, or a local tech
How to Inspire Loyalty and Boost Referrals for Your Business
Customer referrals are a key driver of business growth and trust. They attract new clients while strengthening the perception of your brand. Strategic actions tailored to your audience can boost referral rates effectively. Consistent engagement and providing exceptional value encourage customers to share their experiences. Personalizing interactions can also deepen loyalty and inspire recommendations.Strengthen Customer Loyalty with Tiered Rewards Creating a tiered loyalty program can be a powerful tool
Transform Your Business Through Mastery of Warehouse Operations
In the fast-paced world of business, the efficiency of your warehouse operations can be a game-changer. Picture a well-oiled machine where every component works in harmony—this is what optimized warehouse management can do for your business. It not only drives productivity and cuts costs but also sets the stage for exponential growth. Are you ready to transform your warehouse into a powerhouse of efficiency? Buckle up as we delve into actionable strategies that will elevate your operations and propel your
